Small Business Branding
In a changing world, companies must work harder than ever to guarantee their success. This is especially true for smaller businesses that are not afforded the luxury of global marketing budgets.
As such, RANSON has developed a unique service called SMALL BUSINESS BRANDING; a defined package that provides the opportunity for smaller entities to benefit from a strategic branding process, long been denied due to budgetary constraints. Please contact us for further information.
Brand Research
Brand research is focused on helping companies make the critical decisions that build and enhance their brand.
Whether you are just starting your journey or whether you have an established brand that you are managing, accurate and timely information is available through research. The goal is to understand the market space your brand currently operates in.
Brand Work-Sessions
Dynamic, interactive work sessions with board, senior executives and department managers, to establish a solid understanding of your business and your product or services.
These crucial sessions are a catalyst for the future brand creation and management. Uncovering the brand’s Guiding Principle, like a constitution, is based on fundamental principles; it is therefore a truly democratic piece of intellectual capital, created from the views of many, made on behalf of all.
Brand Strategy
The way you present yourself, your business, product or service creates an impression, and that impression is your brand.
It’s the personification of your business and it has an impact on your success. You can’t avoid having a brand, so why not make it work to your advantage?
The benefits of creating a brand include:
Differentiation:
Branding highlights the differences that make a product or service better than anyone else.
Connecting with people:
Branding creates a bond between the brand and the consumer that leads to loyalty.
Added value:
Brands create value by adding an emotional significance that exceeds the basic value of the product or service.
Signifying change:
The launch of a brand is an effective way to communicate change in an organisation.
Social Media Strategy
Traditional marketing doesn’t work. It’s expensive and ineffective. In today’s attention economy, people screen out magazine ads, billboards and TV.
They spend more and more time online, especially social networking sites.
We help you craft social media strategies that address the needs of digital natives.
Brand Architecture
Brand architecture is the relationship between your business and your brand.
Brand architecture packages the segments of your business into a single understandable structure.
Brand Naming
Naming your brand is by far the most challenging, necessary and sometimes difficult phase in the process of building your brand.
Before you can proceed to develop a brand identity, you need a name that’s appropriate, available, appealing and enduring. We will take you through a strategic process for the naming of your products, services and/or brands.
Brand Identity
This service covers the creation of your logo and visual style. A brand is not a logo. That said, a well-designed logo is a fundamental component of a successful brand identity.
Our award winning design-team, know how to design memorable and meaningful icons that make an impact worldwide.
The recognition and perception of a brand is highly influenced by its visual presentation. A brand’s visual identity is the overall look of its communications.
Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements.
Successful brands develop a unique visual language that reflects the qualities of the brand. We help companies look at the outward expression of their brand, expressed through it’s logo and visual appearance.
Brand Guidelines
A brand is an asset, and it should be managed carefully. The brand guideline will explain the basic elements of the brand identity and how to use them to create consistent branded communications.
The brand guideline should be recognised as a valuable resource and given high status in any organisation. At RANSON, we know how to build a wide variety of tools, from logo usage instruction to comprehensive brand instruction.
Digital Media
Your digital brand experience is becoming increasingly vital to the overall communication of your brand. In a changing consumer landscape, we all seek to gain as much instant rich information about products and services through a variety of mediums.
At RANSON, we help clients develop solutions across multiple platforms including websites, apps and blogs.
We work with a number of specialised partners to ensure that the digital brand experience is the best it can be.
Brand & IP Protection
One of the most important reasons to create a brand is to differentiate a product, service or organisation from its competitors.
A recognisable brand gives a customer the confidence that they are dealing with a legitimate and authentic organisation. Your company’s intellectual property, whether patents, trade secrets or just employee know-how, may be more valuable than its physical assets. Using our industry partner, we help you establish policies and procedures.
Lecturing & Speaking
With extensive commercial business experience, our consultants are well versed in lecturing and public speaking for universities, corporate conferences and in-company seminars.
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