RANSON is a branding consultancy that delivers world-class thinking at the highest strategic level. By following a proven process, we help create exceptional brands.

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Case Study

National Bank Of Oman

One of the truths of modern business is that there is almost nothing that your competitors can't duplicate in a matter of weeks or months. If you have…

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RANSON applied a very creative “out of the box” approach in understanding our business. They uncovered the key elements of our brand including a powerful Guiding Principle. With keen minds and an…
Tamer Nahas Managing Director, BOLDtalks BOLDtalks

Brand management stands at the junction of company and customer and must integrate the totally different perspectives of the two worlds.

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Are You in Control of Your Brand?

RANSON is a branding advisory firm specialising in creating and implementing integrated business solutions centred on delivering valuable brand and customer experience strategies. We are focused on creating value for organisations, strengthening the effectiveness of their brands across their product and service range, ultimately enhancing their bottom-line

RANSON, founded in 2010, is an independent brand advisory firm, dedicated to delivering world-class service. Together with our network of experts, we deliver brand strategy, customer strategy, design, naming, experiential design, organisational engagement and brand management to leading organisations including FTSE 100 listed companies, corporations, start-ups, NGOs and non-profit organisations.

Our clients include Shurooq (Sharjah Investment & Development Authority), Italian Hospitality Collection, DuBox, Carma, The Zubair Corporation, INMA, Duqm Refinery, Gulf Finance, Samsung, Medeor 24x7, Saudi Aramco, Johns Hopkins Medicine, Waha Capital, National Bank Of Oman, Muzn Islamic Banking, Mubadala Petroleum, Emirates Liquid Natural Gas, Mesirow Investment Management Partners and Mubadala Shared Services. 

Brands may start life in planning documents but ultimately they rest in the minds and hearts of people.

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Are You Maximising Your Potential?

Whether you are creating a new organisational brand, evolving an existing underperforming brand, or developing an approach to enter new markets, we have the skills and experience to help. We've solved branding challenges for companies across multiple sectors, so we've more than likely encountered your challenge before.

Some of the challenges we’ve helped clients with include:
  • How to strategically position a brand for market dominance
  • Disconnect between the brand promise and external perception
  • An outdated or meaningless brand value system
  • How to bridge the gap between internal and external perceptions of the business
  • Difficulty describing the organisation's core customer
  • Aligning how organisations talk about themselves and what they stand for
  • How to uncover the brand's clear point of difference
  • Rebranding or the evolution of a brand's position and vision
  • How to unify management teams behind a centralised brand platform
  • Merger and acquisition related branding challenges
  • Building and strengthening the brand portfolio to maximise growth
  • Disconnect between external messaging and the experience with customers & staff
  • Engaging employees to deliver the brand internally and externally
  • How to organise brands and a systematic way to make decisions
  • How to operationalise a brand a bring it to life across key touch points

People have been confidently differentiating between objects since they were first invited to make a choice between two identical arrowheads.

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Is Your Culture Your Brand?

At RANSON, it's our belief is that if you get the culture right, everything else like great customer service and passionate employees and customers happens naturally on its own. We believe that our company's culture and our company's brand are two sides of the same coin. Our culture is our brand. Our Promise is 'the right thinking, first time'.

Creativity requires the courage to let go of certainties.

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Do You Trust in The Process?

RANSON's brand consultancy process will give you the tools you need to brand everything from a product to a country. We pride ourselves on delivering a practical, step-by-step process that talks straight and delivers ideas that work.

While the needs of each client are unique, the strategy process encompases several distinct components:

  • Identifying/defining your most important customers
  • Understanding what motivates your customers
  • Identifying key elements of the customer journey where brand plays a pivitol role
  • Carefully selecting a brand position that could provide your organisation with marketplace advantages
  • Developing a brand strategy that uncovers the Guiding Principle of the brand
  • Developing the brand's purpose, vision, values, promise and personality
  • Developing a solid brand portfolio
  • Creating an intuitive brand architecture framework
  • Developing a strong name and icon
  • Creating a brand signature line that articulates the brand's Guiding Principle
  • Developing a brand voice
  • Educating employees about the key components of the brand
  • Creating tools to help employees become effective brand champions
  • Measuring the ongoing equity of the brand and making adjustments as necessary

RANSON is a branding consultancy that delivers world-class thinking at the highest strategic level. By following a proven process, we help create exceptional brands.

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Can You Answer The Following?

Building a brand is an exercise in self-definition that is an invaluable experience for everybody involved. The process demands unambiguous answers to the questions below. Unless you have compelling answers, you haven’t got a brand.

  • What is your unique space in the marketplace?
  • What is the organisation's essential truth - it's Guiding Principle?
  • What do you do?
  • What is the brands amibition for the future?
  • What does the brand stand for?
  • What is the brand's character?
  • What do you promise?
  • What is your tone of voice?
  • How does your brand speak to your various audiences?
  • Are your people trained to deliver the brand?
  • To what degree are the interactions with your clients or customers guided by the brand?
  • Is the brand incorporated in organisational decision-making?
  • Why does your brand matter?

RANSON is a branding consultancy that delivers world-class thinking at the highest strategic level. By following a proven process, we help create exceptional brands.

Request Consultation

Where Does One Begin?

Brand Strategy

Brand auditing
Brand positioning
Brand portfolio strategy
Brand architecture

Customer Strategy

Customer segmentation and analysis
Value proposition development
Channel strategy
Marketing strategy


Brandmark development
Visual language development
Brand tonality
Sensory branding
Brand messaging
Digital and interactive design
Brand guidelines


Corporate and product names
Tagline development
Nomenclature systems

Experiential Design

Customer journey mapping
Product design
Event design
Omnichannel journeys
Brand environments

Organisational Engagement

Leadership engagement
Employee engagement

Brand Management

Brand governance
Brand tracking and analytics
Brand training
Board-level advisory

Any organisation which succeeds in aligning itself consistently over time will be more financially aerodynamic than one than doesn't.

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How Will You Take Your Brand to Market?

RANSON's 'Integrated Network' can help you get your brand to market. Brands are increasingly built by specialists, and specialists can only succeed through collaboration.

In today's complex business environments, it is essential that companies like RANSON are able to connect it's clients to a network of highly effective professionals, who can take you and your brand to market.

Our Integrated Network includes specialists from the following sectors and disciplines:

  • Intellectual Properrty Protection
  • Brand Design
  • Public Relations
  • Marketing
  • Asset Management 
  • Learning & Development 
  • Architectural Design
  • Web Design
  • Film & Production
  • Experiential Design
  • Photography
  • Copywriting
  • Sonic Branding

Our Clients

  • National Bank Of Oman

    Case Study
  • Saudi Aramco

  • SocialEyez

  • Sharjah Investment & Development Authority (Shurooq)

  • Duqm Refinery


  • News Group International

  • The Zubair Corporation

  • Gulf Finance

  • BOLDtalks

  • Meydan Hotels & Resorts

  • UK Trade & Investment

  • Petrofac International

  • The City UK

  • Emirates Liquid Natural Gas

  • Abu Dhabi Knee & Joint Medical Centre

  • Tawam Molecular Imaging Centre

  • The British Government

  • Johns Hopkins Medicine International

  • Mesirow Investment Mgmt Partners

  • Waha Capital

  • Mubadala Petroleum



  • RANSON applied a very creative “out of the box” approach in understanding our business. They uncovered the key elements of our brand including a powerful Guiding Principle. With keen minds and an instinctive aptitude for strategy, I strongly recommend anyone considering branding to begin with RANSON.
    Tamer Nahas Managing Director, BOLDtalks BOLDtalks
  • We approached RANSON with a difficult scenario and complex stakeholder engagement matrix. They simplified the process, identified the issues and presented a solution. As true champions of brand strategy, they are a must for any client looking to establish themselves as a brand leader.
    Angelena Lee Director, The City UK The City UK

Conducting Stakeholder Interviews: Asking The Right Questions

The Stakeholder Interview Purpose The purpose of a stakeholder dialogue interview is to see your work from the perspective of your stakeholders. It answers the questions: What do my stakeholders want from me? What do they need me for? 

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How to be a LinkedIn Superstar by Matthew Ranson

Before we get going, why should you listen to me? Well, my profile was one of the top 1% of viewed profiles in 2012. As of June 2013, LinkedIn reports more than 225 million acquired users, so this is no small feat! As a direct result of LinkedIn, I've won consulting contracts with Fortune Global 500, global brands and listed companies from the US and UK to Korea and Malaysia. I've been head-hunted by the competition, found new business partners and get on average 2 to 3 CV's per day requesting a job. This all goes to prove that LinkedIn works. However, it only works if you a) do what needs to be done, and b) keep doing it until you get the results that you need. This isn't a quick fix. It takes hours and hours of hard work to create a profile that looks the nuts, and arguably even more time to keep it looking that way.

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The 100 Most Influential U.S. Taglines Since 1948

10 Apr 2013  |  Taglines, Branding

Eric Swartz at Tagline Guru has compiled his list of The 100 Most Influential U.S. Taglines Since 1948. The criteria and methodology:

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PO Box 212480
United Arab Emirates
Telephone: +971 4 342 7517
Website: www.ranson.co

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